Writing an Excellent Personal Statement MBA Focusing on Marketing as Your Preferred Specialty
If your goal in your MBA is a specialization in marketing, then as with most MBA schools, you need to come up with a personal statement MBA application piece. But what should you include in your personal statement? The concepts for a good personal statement, whatever the specialization, remain the same: know yourself, be yourself, and keep it together.
Know yourself
Of course, you don’t wake up one day and suddenly decide to build a career in marketing. If you did, then good for you because you already have the mindset on what specialization you want to study. But for the most of us, the choice of a career came after some consideration. If you’re planning on an MBA, better hit it up a notch. You have to be clear as to why you want a marketing career and why you think an MBA will help you. You should also start formulating some short-term and long-term goals with your career and MBA in perspective. You should reflect on the things that make you think that you would do great in marketing, and how an MBA will increase your chances of success in that field.
Be yourself
This one is more for the writing process. Once you’ve got everything straightened out with your goals and your reasons, the next thing to do is to express those in your own words. As most people have advised others regarding personal essays, your personality has to shine through in the writing. Especially in marketing, you need to have a flair for words and be interesting. Actually, this is a good venue for you to establish yourself as a marketer. If you can’t market yourself, it would be hard to convince the admission officials that you can market others and their products. Call this an extra challenge, but it’s better seen as a marketing opportunity.
One way you can market yourself effectively is using your skills, experience, and personality as reasons why you should be in marketing. Mention substantial details that illustrate your skills as a marketer. But that’s not all, you should also show some of your areas of improvement, how you dealt with it, and how you think business school is the right avenue for you to continue your growth as a marketer.
Keeping it together
As with any good marketer, you should know your market well. And for your personal statement MBA application, your market is the school. You should do some research on the school, provide reasons why your personality, skill set, and needs matches those that the school provides. You can also add in some details on how you can contribute to the school’s community and become an asset for them. You’re just relating your goals as a marketer with what the school stands for. After all, you do see the business school as your partner for success.
So if you’re planning to be a marketer, then the pressure is up to market yourself properly. But once you know what to say, your purpose, and your fit for the field that you’ve chosen, marketing yourself should not be that difficult.
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